Joseph Joseph, the design-led British brand known for innovative kitchenware and home organisation products, has selected XPO Logistics, a leading provider of innovative and sustainable end-to-end logistics solutions, as its long-term logistics partner. Under the partnership, XPO Logistics will manage omnichannel fulfilment, warehousing, pre-retailing, and distribution services from its strategically located facility in Rugby, Warwickshire. 
 
The partnership marks a new chapter in Joseph Joseph’s logistics strategy as the company scales its UK and international operations across direct-to-consumer (D2C), business-to-business (B2B), retail, and e-commerce channels. XPO Logistics’ high-volume, digitally enabled e-fulfilment hub in Rugby will provide flexible, scalable solutions tailored to Joseph Joseph’s growth ambitions and commitment to exceptional customer service. 
 
Sacha Vaughan, Chief Supply Chain Officer, Joseph Joseph said: “We’re delighted to be working with XPO Logistics as we evolve our global logistics strategy. The transition to XPO’s Rugby site has been seamless, and we’re now fully operational with a solution that gives us the flexibility and real-time visibility we need. Our shared commitment to being customer-centric means our customers have experienced no disruption, and that’s exactly what great logistics should deliver.”  
 
Dan Myers, Managing Director – UK and Ireland, XPO Logistics, said: “Joseph Joseph is a globally respected brand, built on innovation, quality, and customer focus. Our shared values make this partnership a natural fit. Together, we are creating a fulfilment platform that delivers a seamless, high-performance experience for customers across every channel. Leveraging the strength of our team and our agile systems, we have delivered a robust and scalable solution designed to support long-term growth.” 
 
At the heart of the operation is XPO Logistics’ Rugby site — a modern, omnichannel warehouse that seamlessly integrates inbound, outbound, and value-added services. This ensures efficiency, agility, and consistency across every customer touchpoint. 
 
With XPO Logistics as a trusted partner, Joseph Joseph can remain focused on what it does best: designing world-class products that enhance everyday life in homes across the globe. The partnership also reinforces XPO Logistics' position as a leading contract logistics provider, delivering high-quality customer experiences, operational precision, and sustainable, technology-driven solutions. 
 
XPO Logistics is a leading innovative supply chain company in Europe, offering end-to-end logistics solutions that combine full-truckload, less-than-truckload, pallet distribution, last-mile delivery, global freight forwarding, and warehousing services. The company tailors its solutions to the specific needs of its customers in a wide range of industrial and consumer sectors.