XPO, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, and Bloomup, a pioneer in natural and ethical beauty care with its flagship Energie Fruit brand, announce the renewal of their partnership for a further three years. Since 2020, XPO Logistics has been supporting Energie Fruit’s ambitions for sustainable growth, providing a 2,500 m2 logistics and product warehousing site and working closely together thanks to the shared values and expertise of the two teams. 
 
With recognized expertise in logistics and transport, XPO Logistics stands out for its ability to offer customized, flexible solutions that meet the specific needs of its customers. The company relies on innovative technology and processes to optimize supply chains, guaranteeing maximum operational efficiency while minimizing environmental impact.  
 
Energie Fruit, under the Bloomup umbrella since 2012, embodies the quest for transparent, traceable, environment-friendly French beauty care. The brand is known for its natural, vegan hygiene products, made in France and available through over 4,000 points of sale comprising e-commerce as well as mass retail. 
 
The long-standing close collaboration between XPO Logistics and Bloomup - Energie Fruit bears witness to a unique synergy between the two companies that is focused on innovation, operational excellence and a sustainable approach to logistics. In addition to product warehousing, XPO Logistics provides Bloomup - Energie Fruit with picking and preparation of special orders (boxes of products destined for points of sale) and supporting the distribution of its products in stores.

 
Promoting social and environmental innovation

The acceleration of this collaboration is also marked by social and environmental innovation, notably the collaboration with a sheltered workshop to assemble approximately 3,000 Energie Fruit boxes destined for the end caps of point-of-sale shelves. In addition, the XPO Logistics site in Reims operating for Energie Fruit has installed three beehives and eco-pasture to positively impact biodiversity and the environment.  
 
More broadly, XPO Logistics is deploying a CSR strategy in France aimed at reducing the environmental impact of its activities, being an employer of choice and acting as a trusted partner. In particular, this commitment is evidenced by the company’s unprecedented investments in a fleet of vehicles using alternative fuels to diesel – including 230 electric trucks – and multimodal solutions, as well as initiatives promoting diversity, inclusion, and Quality of Life in the workplace.  
 
As Certified B Corp, Bloomup, together with its Energie Fruit brand, has built its approach around pillars of inclusivity, consumer health and protection of the planet. The company promotes inclusive, positive beauty care. Traceable via the B Heart blockchain, Bloomup – Energie Fruit products achieve exemplary scores on rating apps. The company also promotes zero waste and recycled and recyclable packaging.  
 
Bruno Kloeckner, managing director, XPO Logistics - France, commented: "The renewal of our wonderful partnership with Bloomup - Energie Fruit makes a compelling case for our expertise in efficient, sustainable and innovative logistics solutions. Together, we continue to push boundaries in building an even more successful and responsible industry". 
 
Maxime Finaz, Managing Director, Bloomup, added: "Renewing our partnership with XPO Logistics means strengthening an essential collaboration that combines logistics expertise and a shared commitment to sustainability. Since 2020, XPO has supported our growth while respecting our values of innovation, responsibility and positive impact. Together, we are pursuing our mission to make natural and ethical beauty care accessible to all."