HYROX selects XPO Logistics to manage the end-to-end logistics of its events in Spain and Italy and support its expansion
This partnership enables each venue to be transformed into a fully operational competition circuit in under 48 hours, mobilising up to 220 tonnes of sports equipment with a dedicated fleet and specialised teams.
HYROX, the competitive fitness format that is transforming the way thousands of people around the world train and compete, has selected XPO Logistics, a leading provider of innovative and sustainable end-to-end supply chain solutions across Europe, as its logistics partner to manage all events in Spain and Italy from start to finish.
The collaboration includes national and international transport, centralised storage, a dedicated fleet and specialised technical assembly to convert empty venues into competition-ready circuits for thousands of athletes in less than 48 hours. After each event, XPO Logistics executes the full dismantling and removal of the material in less than 10 hours, a critical window for reopening the venue.
Each HYROX event involves a high-precision logistics operation that requires the coordination of:
- up to 220 tonnes of technical sports equipment (training machinery, structures, barriers, signage, carpets, platforms and audiovisual systems)
- international transport and a dedicated fleet per event
- specialised installation teams and heavy machinery
Operations are orchestrated from XPO Logistics' hub in Madrid, where all competition components are stored, prepared and maintained. Planning teams from HYROX and XPO Logistics work closely to adapt each deployment to venue access, loading schedules and operational restrictions.
Álvaro Taracena, Head of HYROX in Iberia and Mexico, said: "HYROX was created to make competitive fitness accessible. Anyone, from a fitness enthusiast to an experienced athlete, can have the same experience and compare their results globally. In our sport, logistics is invisible until it goes wrong. Having a partner like XPO Logistics, specialised in major live sporting events, allows us to ensure that every competition is ready on time, with precision, safety and the same standard for everyone. Knowing that you arrive in Madrid or Milan and everything is ready to compete makes the experience memorable for participants from the very first minute."
Massimo Marsili, Managing Director – Southern Europe and Morocco, XPO Logistics, said: "HYROX is not just a competition, it is an experience that thousands already view as a personal milestone. Supporting their growth is both an opportunity and a responsibility. Each event is a live, time-critical operation requiring planning, precision, a dedicated fleet and teams ready to transform an empty space into a competition arena in just 48 hours. We are proud to work alongside HYROX and contribute to its continued growth in Southern Europe with the consistency and quality its community expects."
About HYROX
HYROX is the fastest-growing fitness racing competition in Europe. Its standard format consists of completing eight kilometres of running and functional exercises in an alternating pattern, allowing anyone to compare their time with participants from around the world. Its events bring together thousands of athletes in large urban venues, combining sport, community and experience.